Your ultimate guide to HubSpot Marketing Hub

Competition for consumer attention is fierce

Marketing can potentially be a key growth accelerator for businesses – when done well. To be successful, you need to know the ingredients: attract the right buyer personas at the right touchpoints throughout the customer journey, crafting messages that both catch the attention and convince the potential buyer. When at the same time, the buyer's journey has become more and more complex; it is difficult to know whom to target, with what, and when.

Back in the day, you had enough if your marketing tech stack allowed you to collect visitor data with a form, automate some follow-up emails and see reports of how your website traffic is growing.

Today, you need to be able to create personalized, right-timed, and engaging customer experiences at scale. To connect with customers — at the right time, in the right place, with the right message — you need a new way to think about how your customer and marketing engagement data interact.

Gaps in marketing data lead to bad decisions

But, marketers tend to lack complete visibility into the customer journey. If you need to switch between multiple tools, alignment on goals becomes difficult, and effective execution is near impossible. Most importantly, marketers don’t have a single source of truth and a unified view of customer data. Disparate systems create information silos.

Reporting and insight enable data-driven decisions and iterative learning. With all your marketing tools at the same place, every interaction can be tied to actual revenue. You have a powerful reporting engine within HubSpot Marketing Hub that is intuitive enough to empower everyone on your team to unlock the insights they need to do smarter, data-backed decisions.

Marketing automation refers to marketing efforts and tasks that have been automated using software. These efforts or tasks are typically triggered by some kind of consumer action, like subscribing to a blog, filling out a form, or making a purchase. Marketing automation aims to automate otherwise manual marketing tasks. Some common examples include sending emails, posting organic social media messages, and collecting information.

The first thing the term marketing automation probably brings to mind is email marketing automation. Typical examples include welcome emails, post-purchase emails, re-engagement emails, and so on.

In HubSpot Marketing Hub, the possibilities to utilize automation exceed email marketing.

Let’s explore some examples.

Post content to social media

Marketing Hub allows you to schedule and publish content to social media, set monitoring filters and even automate response process.

Use automation with ads

You can automate an ad sequence on Facebook. Target a large audience for awareness-stage ads, and use engagement data to drive consideration and decision phase ads.

Use the tools within Marketing Hub to approach behavioral targeting and use the available rich enrollment criteria such as lists and site visits to display contextual ads based on customer behavior.

The classic: email-automation

Use time-based or action-based criteria to launch e-mail automation. Time-based criteria could be, for example, an automation flow reminding customers of an upcoming webinar. An action-based workflow could trigger an email flow if a contact, for example, downloads content or subscribes to a newsletter.

Internal actions

Use automation to update a customer property or to notify your team or sales. This could, for example, be updating the customer life cycle stage based on an action or setting up a task for a sales rep to call a contact.

We really enjoy the benefits of HubSpot Marketing Hub and it is an essential piece of the puzzle when we want to drive business growth through our demand generation and growth marketing as-a-service solutions. If you are thinking about implementing Marketing Hub for your organization, you want to be sure that it's done to match your business's unique needs. We can help you maximize the benefits of your Marketing Hub, make sure the implementation takes into consideration all the important pieces and that the new platform integrates with other systems your business might use. A handover to your internal team means that your team is trained to use the platform too.

Our solution

The following are some specific advantages we provide:

• Consistent guidance
• Technical specialization
• Assistance with every step of the process
• Extensive HubSpot experience and knowledge of best practices
• The capability to look at the big picture, along with in-depth competence to develop a website that helps you achieve your unique business goals
• Commitment to accountability and a strong desire to help you maximize the benefits you receive from your marketing technology